CAMPAIGN LAUNCH: EILEEN FISHER Encourages Intentional Shopping with 12 Shapes

April 3, 2024

Today, sustainability pioneer, EILEEN FISHER, has launched its new 12 Shapes campaign.

Launched in 1984 with just 4 pieces, EILEEN FISHER is going against the grain and encouraging us all to slow down in a world where fashion seems to get faster every day. The brand’s newest campaign features 12 essential pieces that are versatile, allowing for endless styling opportunities. Each piece is also made responsibly, using organic, Regenerative Organic Certified or bluesign approved materials.

Alongside the 12 shapes, EILEEN FISHER is also launching two new digital tools—The Closet and the Seasonal Planner. Using AI technology, The Closet allows customers of all body shapes and sizes to try on clothes virtually. The Seasonal Planner allows customers to preview upcoming collections up to three months in advance and pre-order to plan for the season ahead, empowering shopping with intention.