EILEEN FISHER grows New England presence with Great Barrington store

June 30, 2025

Sustainability pioneer, EILEEN FISHER, will be opening a new store in Great Barrington, MA on July 3rd.

The new location marks the brand’s 4th store in Massachusetts and its 56th nationwide as resale and sustainability continue growing in relevance and importance. As a city that blends small-town charm with a vibrant downtown atmosphere, Great Barrington is known as a popular destination for vacationers and those seeking a more relaxed and cultured lifestyle, serving as the perfect backdrop for EILEEN FISHER’s thoughtful approach to elevated design, sustainability, and slow fashion.  

Additionally, the Great Barrington location will operate as a designated “LAB” store, offering a distinct experience from the brand’s other retail spaces. With a larger space, the store will showcase sample styles and curated pieces from EILEEN FISHER’s resale program, RENEW, functioning as a hub for experimenting with new ideas and merchandise, as well as deeper engagement with the brand’s values.

The Great Barrington location will carry the current EILEEN FISHER collection, alongside the samples and select RENEW pieces.