EILEEN FISHER Renew Is Taking Over Eileenfisher.com For 24 Hours, Encouraging All To Make Secondhand Your First Stop

April 15, 2025

Sustainability pioneer, EILEEN FISHER, is bringing back its site takeover initiative this year. To encourage shoppers to make secondhand your first stop, the brand’s take back and resale program, Renew, is taking over eileenfisher.com on 4/22.

For 24 hours, visitors to eileenfisher.com will be presented with the option to be redirected to the Renew site, where they can purchase gently worn pieces. Launched in 2009, EILEEN FISHER Renew was one of the first resale programs to be launched by a brand, setting an example for the wider fashion industry. Since then, the program has collected over 2 million garments and counting. 

This Earth Day and beyond, EILEEN FISHER Renew’s site takeover is inviting shoppers everywhere to consider what mindful and responsible consumption looks like, and how we can all do our part, no matter how big or small.